‘ROMANCE’ YOUR CUSTOMERS

Even though Valentine’s Day is over for this year, this applies year-round. By Sheila Askov Putting Personality in Print What’s involved in ‘romancing’? Everyone wants to feel special. Listen to them – find out what they want. Can your business make minor...

ALL HARVEYS ARE NOT CREATED EQUAL

By Sheila Askov Putting Personality in Print If you asked me 2 weeks ago what I thought of when I heard the name, Harvey, I probably would have flashed back to the 6’ invisible rabbit I fell in love with watching an old Jimmy Stewart movie. But now, Hurricane Harvey...
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